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Improving Brand Value


Facilitation of Brand Communication

Delivery of Brand Values and Social Values in Consumers’ Perspectives

Coway has conducted brand campaigns from the first half of 2016 in order to share with stockholders including customers future visions as the Life Care Company and to attract expectations on products and services to be released in the future. Such activities reflect Coway’s desire to share values with consumers and its efforts to communicate the reality of the vision and promise to care for customers’ happiness with its customized solutions of IoCare that combines products and services.

As a brand that plays a key role regarding important elements of humans such as water and air, Coway conducts various CSR campaigns including ‘Water Growth Campaign’ and ‘Water Break Campaign’ with a great sense of commitment.