Step1. Create a Pool of Reporting Issues
Research was conducted to identify the most discussed issues regarding sustainability management during the reporting period.
Media research
Conduct research on articles that received media exposure during 2015 in Korea.
Research sustainability management trends
The company surveyed sustainability management issues dealt with in newsletters and articles which were published by international organizations as well as global initiatives.
* Analysis by : UNGS, GRI G4 guideline, SDGs, etc.
Furthermore, sustainability reporting trends in the industry were uncovered by looking into Best Practices of global companies in the field of home appliances and cosmetics.
Research issues for each stakeholder group
In order to identify the issues that major stakeholders—especially customers, employees, and suppliers—are most concerned about in relation to
Coway’s sustainability management, the company researched feedback received from stakeholders at each contact point during the reporting period.
Pool of 35 Issues in 3 Areas
| Areas |
Issues |
| Economy |
- Reinforce Coway’s Brand credibility
- Responsible marketing and advertising
- Strengthen competence of Product Innovation
- Establish sound sales culture
- Seize upon opportunities for new businesses & new markets
- Reinforce ethics management
- Establish Business strategy reflecting industry trends & social issues
- Strengthen product’s safety & reliability
- Maintain & reinforce market status
- Improve customer satisfaction
- Generate and distribute economic value
|
| Social |
- Flexible & family-friendly corporate culture
- Develop & retain human resources
- Social contribution activities reflecting a characteristic of business
- Supplier’s sustainability management
- Establish fair trading order
- Reinforce security of data & personal information
- Improve sales & service partners’ status and professionalism
- Reinforce suppliers’ business capabilities
- Respect employees diversity and anti-discrimination efforts
- Improve product access for the disadvantaged
- Guarantee health & safety at work
- Comply with principles regarding human rights and labor
|
| Environmental |
- Minimize products’ effect on environment in an entire process
- Hazardous substance management
- Develop eco-friendly products and services
- Improve products’ recyclability
- Respond to climate change
- Energy management
- Water-resource management
|
Step2. Stakeholders’ Survey & Materiality Test
With the 35 sustainability issues identified through stakeholders’ survey(March 3-18, 2016) and conducted materiality tests.
Summary of Materiality Test Outcomes
Issues of high interest to stakeholders
| Areas |
Issues |
| Economy |
- Strengthen product’s safety & reliability
- Establish Business strategy reflecting industry trends & social issues
- Reinforce Coway’s Brand credibility
- Generate and distribute economic value
- Improve customer satisfaction
- Seize upon opportunities for new businesses & new markets
- Strengthen competence of Product Innovation
|
| Social |
- Flexible & family-friendly corporate culture
- Develop & retain human resources
|
| Environmental |
- Develop eco-friendly products and services
|
Highly influential issues in business
| Areas |
Issues |
| Economy |
- Establish Business strategy reflecting industry trends & social issues
- Improve customer satisfaction
- Generate and distribute economic value
- Seize upon opportunities for new businesses & new markets
- Strengthen competence of Product Innovation
- Reinforce Coway’s Brand credibility
|
| Social |
- Develop & retain human resources
- Improve sales & service partners’ status and professionalism
- Flexible & family-friendly corporate culture
|
| Environmental |
- Develop eco-friendly products and services
|
Step3. Examine Reporting Issues and Make a Final Decision
Focusing on issues with the highest priority, interviews were conducted with departments in charge of each issue and decided on the 10 key material issues(The top 30%). The content of the report was later confirmed after a final review by the department in charge of publishing the sustainability report.
| Name of Material Issue |
| A |
Reinforce Coway’s Brand credibility |
| B |
Develop eco-friendly products and services |
| C |
Develop & retain human resources |
| D |
Improve customer satisfaction |
| E |
Flexible & family-friendly corporate culture |
| F |
Establish Business strategy reflecting industry trends & social issues |
| G |
Seize upon opportunities for new businesses & new markets |
| H |
Strengthen competence of Product Innovation |
| I |
Strengthen product’s safety & reliability |
| J |
Generate and distribute economic value |
